Privacy Policy
This policy explains what information Lamed collects when you use lamed.la, why we collect it, who processes it on our behalf, and the choices you have.
What we collect
- Order information — your name, email address, shipping address, billing address, phone number if you provide one, and the items you bought.
- Payment information — processed directly by Stripe. Card numbers are entered on Stripe’s systems and are never transmitted to or stored on our servers. We receive only a confirmation, the last four digits, and the card brand.
- Messages you send us — the contents of appointment requests, custom-work enquiries, and emails, including any details you choose to include.
- Usage data — pages viewed, referring site, approximate location, device and browser type, collected through Google Analytics 4 according to your cookie choice (see below).
- Security data — Cloudflare Turnstile runs on our forms to block automated abuse. It assesses the request, not your identity.
How we use it
- To take payment for, prepare, and ship your order.
- To contact you about an order, an appointment, or a custom commission.
- To handle returns, exchanges, and warranty or damage claims.
- To understand which pieces and pages people are interested in, so we can improve the site.
- To protect the site against fraud and automated abuse.
- To meet our tax, accounting, and legal obligations.
We do not sell your information
Lamed does not sell your personal information. We do not rent or trade customer lists, and we do not use your information for remarketing or personalized ads. The one exception to keep in mind: unless you decline, the Google Ads conversion measurement described below sends Google information about your visit (such as a purchase or enquiry and, with it, a one-way hash of your email). Because Google is an advertising platform, California law may treat this as “sharing” for cross-context behavioural advertising. You can opt out of it at any time, as explained under Cookies and your choices.
Who processes data for us
We use a small number of service providers, each of which handles data only to perform its function for us:
- Stripe — payment processing.
- Google Analytics 4 — aggregate site analytics.
- Google Ads — measuring whether our Google ads lead to purchases and enquiries (see below).
- Cloudflare — content delivery, security, and Turnstile bot protection.
- Shipping carriers — to deliver your order and provide tracking.
- Our email and hosting providers — to run the site and correspond with you.
Cookies and your choices
We use necessary cookies to keep your cart and account working. You can block or delete cookies in your browser settings; the cart and checkout may not work correctly if you do.
We also use Google Analytics 4 to measure site usage, and, because we advertise on Google, the Google Ads tag. The Google Ads tag tells our Google Ads account when a visitor completes a purchase (with the order amount), requests an appointment, sends a custom-work enquiry, makes an offer, or signs up for email, so we can see whether an ad click led to it. For purchases and forms it may include a one-way SHA-256 hash of your email address (Google’s “enhanced conversions”), used only to match the conversion to an ad click.
Both follow the choice you make in our cookie banner:
- Accept — Google Analytics and Google Ads may set their cookies (such as
_gaand_gcl_au) and measure in full. - No choice yet — both run with Google Consent Mode set to “denied”: no analytics or advertising cookies are set, and only limited, cookieless measurement pings are sent.
- Decline, or a browser Global Privacy Control (GPC) signal — Google Analytics and the Google Ads tag are not loaded and no conversions are reported. We treat GPC as a valid opt-out of sale and sharing.
In every case ad personalization is switched off and we do not build remarketing audiences. You can also manage how Google uses your data for ads at Google’s My Ad Center.
How long we keep it
Order and transaction records are kept as long as we are required to for tax and accounting purposes. Enquiries and correspondence are kept only as long as they are useful for serving you. Analytics data is retained on Google’s standard schedule.
Security
The site is served over HTTPS, payment card data never touches our servers, and access to order records is limited to the people who need it to fulfil your order. No system is perfectly secure, but we take reasonable measures appropriate to the sensitivity of what we hold.
Your rights
Depending on where you live, you may have the right to request a copy of the personal information we hold about you, ask us to correct it, ask us to delete it, or opt out of its sale or sharing. We never sell it; to opt out of the Google Ads measurement that California law may treat as sharing, click Decline in the cookie banner (or Manage cookie preferences) or use a browser that sends Global Privacy Control. California residents have these rights under the CCPA/CPRA, and we will not discriminate against you for exercising them.
To make a request, email team@lamed.la with the word “Privacy” in the subject line. We may need to verify your identity — usually by confirming details of a past order — before we act, and we will respond within the time frame the law requires.
Children
lamed.la is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, email us and we will delete it.
Changes to this policy
If we change this policy we will update the date below. Material changes will be noted on this page.
Automated assistant, chat, text messaging and calls
We may offer the tools described below on this website. Where a tool is available to you, this is how we handle your information. You can always reach a member of our team, and we do not sell your messages.
Chat and messages
When you use our chat, email or text messaging, we collect your messages, the name and contact detail you give us, and basic technical data (such as a shortened, hashed form of your IP address used only for abuse prevention). We use them to answer you and follow up on your request. Replies may be drafted with the help of an artificial-intelligence service operated by a service provider that processes the text on our behalf and is not permitted to use it to train its models for others; a member of our team reviews replies before they are sent unless the question is a routine one such as hours or address. Please do not send payment card numbers or other sensitive details in chat. We keep conversations for 12 months, then delete them. We do not sell your messages.
Text messaging (SMS)
If you opt in, we send text messages about your inquiry. Message frequency varies and message and data rates may apply. Reply STOP to cancel or HELP for help. We do not share mobile numbers or text-messaging consent with third parties for their marketing. See our SMS Terms.
Phone calls with our AI assistant
Our phone line may be answered by an automated AI assistant, which tells you so at the start of the call. Calls may be recorded and transcribed (you are told first and can ask not to be recorded). We keep recordings and transcripts for 90 days.
Contact
Lamed Fine Jewelry · Los Angeles, California · team@lamed.la
Last updated November 2026.